Social media optimization (SMO) is a pre-requisite ingredient within your SEO campaigns. Years ago, social networking sites were little more than a dissimilarity. Today, several of them have received huge ranking authority from the top search engines. If you are not leveraging them to enhance your exposure and communicate with your hideaway audience, your search engine positions are permeable to your competitors. In this article, we'll characterize the effect that social media optimization is currently having on search marketing. We'll also give you the rules of engagement for performing an effective SMO campaign. We'll decode what SEO social media is, and the benefits of hiring an experienced SEO consultant to spearhead your social media optimization efforts. The Impression Of Social Media Optimization On Search Marketing Search marketing has always keep faith upon exposure in the search engines to drive targeted traffic. For years, gaining that exposure was based merely upon the development of your site and generating links pointing to your site. Both are still important today. In spite of, SMO has shifted the landscape of search marketing.

Google once maintained several different search platforms for blogs, videos, news, and similar types of "social" content. Each functioned as a separate search engine with its subjective set of natural listings. Many years ago, Google blended the listings from each platform into a system called Universal Search. Yahoo and Bing have since incorporated similar systems. Universal Search is now used as the primary list of content. It means blogs, videos, and news have been incorporated into the natural listings, pushing many sites off the first page. This is one of the reasons social media optimization has become a critical thing of search.

One more factor that has effected search marketing is the increased ranking authority given to Facebook, Myspace, Twitter, and similar sites. These too, have quickly gained control of a significant amount of search domain. SMO protects your current natural listings while helping you to gain even more search exposure. By using blogs, videos, and social media sites such as Twitter and Facebook, you can hold a greater number of organic positions.